Genomelink

How Genomelink built a comprehensive creative strategy testing various hooks, call to actions, spark ads, voiceovers and actors.

The Challenge

Rising CPAs due to creative fatigue and old image/carousel ads. Tighter CAC goals from client’s leadership due to tough economic conditions. Quickly dying creatives (creative fatigue) on content hungry platforms like TikTok.

The Solution

A comprehensive creative strategy to increase the creative throughput in order to keep refreshing dying creatives and avoid creative fatigue. Developed an ongoing creative production system where we have at least 5-10 performance based UGC videos always in pipeline. More video variations = More chances of going viral = More success.

73%

Decrease in CAC

124%

Increase in Registration Completion

27%

Drop in Cost per Registration