Hurom

Reducing CPA by 65% by leveraging performance-optimized UGC creatives to make the brand more relatable and increase its trustworthiness.

The Challenge

Rising CPAs stemming from creative fatigue and outdated, overly promotional ad designs. Low profitability due to increased marketing cost and low ROAS, and over-dependence on promotional discounts and sales-driven messaging to meet desired sales targets.

The Solution

Shift from an ‘always on sale’ approach to a ‘health-focused’ messaging strategy, addressing key health concerns such as gut health, skin issues, and more. Dedicated creative strategist analyzing the performance of various factors of UGC such as hooks analysis, variation of CTAs, social proof, etc. to find the best performing recipe for ongoing UGC content strategy.

300%

ROAS growth

70%

Reduction in overall CPA

33%

Growth in MoM profit margin