Multi-region optimization
Paid media
UGC
Measurment
User acquisition
Nielsen IQ
How Nielsen IQ generated multi-lingual content in 20 + different languages and accents.
The Challenge
Global customer (panelist) acquisition in more than 19 countries across Europe, North America, LATAM and Southeast Asia. Website and App Panel recruitment for the big countries while managing the low CPA and high volume expectations. Multi-lingual high performing creative production system.
The Solution
Onboarding 100+ international UGC creators, influencers, actors to generate multi-lingual content in 15+ different languages and accents. Using voiceover actors and video mashups to create multiple international variations from a single video content.
250+
Content creators
19
Different countries
7
Figure budget managed
