Production
Creator Casting
New Balance
Discovery & casting of a series of athlete influencers with a strong community to create a series of videos showcasing local stores in California.
The Challenge
Cast a series of active influencers in different cities to promote new in-store product with video & photo content.
The Solution
Discover & cast influencers that perfectly embodied the New Balance brand.
7
Casted Influencers
50+
Photo & video assets
750k
Cumulative audience across creators
