Organic social
TikTok
Micro influencer
NYC Votes
How NYC leveraged TikTok Influencers and Spark ads to reach young voters.
The Challenge
Young voters are now harder to reach through traditional marketing channels.
The Solution
Work with influencers from different backgrounds to discuss voting in a TikTok native format.
10
Local creators
2.5m
Views
70%
Average view through
